Motorcycle & Scooter Show Poster Theme Not Quite Female Friendly

I couldn’t help notice this year’s image promo for England’s biggest motorcycle expo, the International Motorcycle & Scooter Show—its visual language speaks male. Raves to the designer--the graphic is clever and unique.

The entire build of the ‘man’ is composed of motorcycle components with the catchy tag line, “its part of you”. Masculine with guy appeal, yet I suppose as the guys are still the majority market segment, so its still their game.

Yet wouldn’t it be nice to see a more balanced industry gender appeal? Especially since we, women, control 80% of household spending?

Girls know…where there’s a Bultaco there’s a man!

“Girls know…where there’s a Bultaco there’s a man!”. . . reads the title of a motorcycle advert I came across. The advert is from the ‘60’s—are you amused as well? I know I had to chuckle aloud!

These earlier era motorcycle advertisements are time markers of "then" mentalities and social values; reminders of how women have moved steadily forward in motorcycling. Manufacturers still place their majority appeal to the guys--we can’t fault them, we're still the smaller demographic. However manufacturers DO slot in a few focus campaigns directed at women—progression! “Girls may not understand Bultaco’s Campera, but they understand men. And the fact that the Campera has a very comfortable saddle!” --as stated in the advert content. Well, today we do understand the ‘machine’, thank you very much.

Have you heard of the Bultaco motorcycle? It originates from Spain and dates back to 1958. Bultaco’s founder Franciso Paco Bulto was originally the director and partner of the former Montesa motorcycle company (founded in 1944). Montesa was an avid motorcycle racing focused company --most motorcycles had their intro debut's in racing/motorsport. Paco Bultó parted ways with Montesa creating his own company and brand BULTACO from combining the first four letters of his surname “Bultó” with the last three of his nickname "Paco".

So many brands throughout the world--eternally fascinating!

Women lovin’ their curves on Shannonville Race Track

Women lovin' their curves on Shannonville Race Track.

We had such a terrific day during recent F.A.S.T. school on Ontario’s Shannonville race track. This particular course date, along with another one on 11 August provides a woman’s only group. We had 9 women new to the track—by the courses’ completion you would NEVER have known it was their first track experience. Well that’s all due to Michel Mercier’s years of proven teaching methods.

We managed three groups throughout the day; one comprised of women the other two, men. Four of us instructors (3 fellows and “moi”). The conditions were perfect!—blue skies, dry, sunny, slight breeze accented by the scent of high performance sport bikes! It’s so rewarding to introduce women, true enough any riders, to the art of cornering and higher speed riding the circuit allows; viewing the amplified skills and techniques—those HUGE smiles are gratifying. Yahoo!

Great pics hey? (Excuse my hat –having helmet hair issues!) Special thanks to FLAIR photo for their terrific track side photo service and professional photographic talents!